Here & Now

An analysis of Jungian character archetypes as they appear in late 1980s/early 1990s Adult Contemporary/R & B music videos. The "Conscious" interface (above) looks at purposeful choices on the part of the musicians/filmmakers, such as choreography, color, and set design, specifically "hand gestures" in this example. The clips are arranged in grids of looped videos for simultaneous comparison. In the "Unconscious" interface (below), the clips are looped and layered over each other with transparency in a cyclical means of comparison, in this example the archetype of the "goddess" as derived from Jungian theory is shown.

Story (.pdf)